We have always been inspired by inanimate brands and the type of association they create. In all this awe we fail to understand that we ourselves are living brands, yes, each and every one of us.
I still can’t forget the day when one of my friends took Science stream in 11th Std just because someone in the class whom he admired (don’t know why) did the same. If you are doing really well in life, people want to know more about you, your background and try to follow suit.
Please don’t confuse this with word of mouth publicity because here you are not suggesting or advising someone, it’s just the persona working for itself.
One spoiled brat from a particular school totally changes the perception of other parents regarding the school no matter how great the school is. So the branding need not always be positive but can be negative as well
Also most of the times what happens is that we have a crowd mentality, in case 10 people are doing the same thing and you know that it’s not a good/right thing to do, still you go with the flow. Eg: one person orders Masala Dosa, there will be two others saying “chal mera bhi wohi bol de”
Whereas an inanimate product takes a certain average time to become a brand with loads of Marketing and PR efforts, that’s not the case with “We”. For some you are a brand because of your style, others because of your humor and for some cause of your background so the time frame is really not defined and putting effort for this is a big no no.
All this just a thought.
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