The Brand “Me”

We have always been inspired by inanimate brands and the type of association they create. In all this awe we fail to understand that we ourselves are living brands, yes, each and every one of us.

I still can’t forget the day when one of my friends took Science stream in 11^th Std just because someone in the class whom he admired (don’t know why) did the same. If you are doing really well in life, people want to know more about you, your background and try to follow suit. 

Please don’t confuse this with word of mouth publicity because here you are not suggesting or advising someone, it’s just the persona working for itself.

One spoiled brat from a particular school totally changes the perception of other parents regarding the school no matter how great the school is. So the branding need not always be positive but can be negative as well

Also most of the times what happens is that we have a crowd mentality, in case 10 people are doing the same thing and you know that it’s not a good/right thing to do, still you go with the flow. Eg: one person orders Masala Dosa, there will be two others saying “chal mera bhi wohi bol de”

Whereas an inanimate product takes a certain average time to become a brand with loads of Marketing and PR efforts, that’s not the case with “We”. For some you are a brand because of your style, others because of your humor and for some cause of your background so the time frame is really not defined and putting effort for this is a big no no.

All this just a thought.

Idli unorganised

I have been a great fan of idli and meduwada with that unlimited chutney right from my engineering days when i used to match the idliwaala timings to my lecture timings at Matunga. A typical south indian guy we called him anna, and he had this big vessel over his head for idli and meduwaada  and small ones for chutney, sambhar and red chutney mix ( i don't know what is it called).

So stupid of me, why on earth am I explaining all this, who in Mumbai's paced life doesn't know the omnipresent and cost effective idli breakfast provider.
 I just can't even explain how much i love it till today though it has become 2 Re from 1 Re per idli or meduvada and feel so sad when he is shooed away by the BMC and I miss my breakfast.

Now after studying some MBA gyaan, i found out that there are two types of sectors, organised and unorganised ones and quite rightly our different idliwallahs spread all over Mumbai fall into the unorganised ones

I very much fail to understand why they haven't been tapped yet, why hasn't an entrepreneur come out there and explored the various aspects that can be brought about to take this to the next organized and branded level. It has been so obvious over the years the market segment it can be targeted to is a good blend due to the fact that you would see even a college guy, businessman and also a taxiwallah having the same idli at the same place.

Some or the other day it has to become organised but hope so it doesn't lose its essence and simplicity which attracts people.
Also, I think on a personal note, traditions like this should be better left untouched.


All this.....JUST  A  THOUGHT  !!!!!!!!