Monday, January 17, 2011

Idli unorganised

I have been a great fan of idli and meduwada with that unlimited chutney right from my engineering days when i used to match the idliwaala timings to my lecture timings at Matunga. A typical south indian guy we called him anna, and he had this big vessel over his head for idli and meduwaada  and small ones for chutney, sambhar and red chutney mix ( i don't know what is it called).

So stupid of me, why on earth am I explaining all this, who in Mumbai's paced life doesn't know the omnipresent and cost effective idli breakfast provider.
 I just can't even explain how much i love it till today though it has become 2 Re from 1 Re per idli or meduvada and feel so sad when he is shooed away by the BMC and I miss my breakfast.

Now after studying some MBA gyaan, i found out that there are two types of sectors, organised and unorganised ones and quite rightly our different idliwallahs spread all over Mumbai fall into the unorganised ones

I very much fail to understand why they haven't been tapped yet, why hasn't an entrepreneur come out there and explored the various aspects that can be brought about to take this to the next organized and branded level. It has been so obvious over the years the market segment it can be targeted to is a good blend due to the fact that you would see even a college guy, businessman and also a taxiwallah having the same idli at the same place.

Some or the other day it has to become organised but hope so it doesn't lose its essence and simplicity which attracts people.
Also, I think on a personal note, traditions like this should be better left untouched.


All this.....JUST  A  THOUGHT  !!!!!!!!

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